Hi! I’m Bret.
A couple of things you should know about me, right off the bat.
First, I’m a big stickler for name spellings. If you have a uniquely spelled name, I can 1000% guarantee I will never misspell it.
Second, I believe the digital marketing agency model that we have accepted is broken and needs to be completely replaced.
I got my start in Digital Marketing back in 2004 at a little company called Infusion Software and Consulting, which you now know as Infusionsoft. When I started, the entire company (including the servers that housed all of the company data) fit comfortably into a 1500 square foot office.
Since I left, Infusionsoft has created and provided many resources for its customers to help them learn and use the software profitably. But before there was Infusionsoft University, Implementation Accelerators, or Infusioncon, there was me. Just little old me, helping customers get more from the software.
In 2008, I left Infusionsoft and started on a path that would connect me with the best minds in marketing, technology, implementation, and strategy. Even more importantly, I would employ every type of “agency model” in existence, and would see first hand the effects of each.
From my time with SixthDivision and PlusThis to working directly with Frank Kern, I got a front-row seat to how these different models function. The thing that became glaringly obvious is that none of the models were set up with the customer’s long-term benefit as the primary goal. They were all set up to get the most money out of the customer while doing as little as possible.
Agencies Lose Money Delivering Services
Agencies won’t tell you this, but it is not in their best interest to provide you services, especially when you pay for them. They don’t make money by providing services. They make money by selling services, and they profit from their ability to do as little as possible from that point on.
That’s not to say that all agencies are bad and you should avoid them, however. Some agencies have (at least subconsciously) recognized this innate flaw and have designed their services around it. I call these “Event-Style” agencies. They are the most up-front about the lack of ongoing service, and we are ok with it because they promise to make up for it with massive initial implementation.
The real issue with agencies is that they hold all the cards. They have the strategic expertise and the technical know-how, and you’re essentially at their mercy. You can only grow as fast as they can spare the resources for you.
But don’t I still need them?
Not really. It’s true, agencies tend to have a greater capacity than you, and usually have more experience and can shorten the learning curve and blah blah blah.
But the problem with an agency is they will sell you on more than you need so they can charge you for more than they should, all while making it appear that they’re doing more than they are.
No, you don’t need an agency.
You need a handyman.
What I Do
If it happens online, it's my expertise. I've been at it for over 15 years, and I've literally worked with every type of business. I've helped over 500 businesses solve the day-to-day, tactical problems which has helped those businesses generate over $250 million (that I know of).
Take a look below to see how to best work with me. I recommend starting with a Game Plan, and then going from there.
But first, take a look at what some real people say:
Clate Mask, CEO
I highly recommend Bret for work related to Infusionsoft implementation and strategy. He knows his stuff. He’s been around it for years. You would do well to get his brain on your sales and marketing automation opportunities
Bret is fast, efficient, and I recommend him. Also I’ve never seen a better flamenco dancer in my life.
I have hired Bret more than once because he is a lot smarter than I am. Bret finds a way to weave and distill complex real estate sales processes into my CRM system, Infusionsoft, to achieve maximum results in the simplest ways.
The Game Plan
Get a deeply insightful snapshot of the "State of Your Business". I look at everything that has to do with your online presence, including (but not limited to):
Social Accounts, Advertising, SEO
and give you recommendations tailored not only to your type of business, but to your specific business, right now. This is the best starting point for businesses looking to up their digital game.
If you want to pay to get your Game Plan recommendations implemented fast, or if you know what you want to get done and just need an expert to help make sure it gets done right, this is the option for you.
2 Days - $4,500 + expenses (travel, lodging, food)
3 Days - $6,500 + expenses (travel, lodging, food)
Marketing is a marathon, not a sprint. It takes time, iteration, attention, care, love and affection (sorta not even kidding about that). The Digital Handyman service is everything you need for that marathon.
$35,000/yr (lump sum)
The Handyman Mentorship
When you already have someone on staff, but you want to supercharge their skills and abilities, you choose the Handyman Mentorship. Your implementor or “tech person” will have direct access to a 15-year vet of the industry to get strategic and tactical direction to make your systems run smoother.
$10,000/yr (lump sum)
* Requires 50% deposit
**An Onsite Overhaul is Included in the Digital Handyman
Step 1 - Game plan.
Step 2 - Hustle.
I believe that data should be the primary driver of all decision making. I do the research first and make the decisions later.
I let my results do the talking for me. If a client doesn’t think I’m worth it, then I’m not. Period.
I believe that marketing is a marathon. It takes a lot of time, attention, care, and iteration to get it right.
I’ll only work with the best tools available and provide a 1 year guarantee on all labor. I never compromise quality for time and give my clients realistic schedules.
This story is really short, actually. It has two parts:
Part 1 - One T
My name is Bret, and you may have noticed that it's spelled with one "t". When I would introduce myself, I always found myself saying,
"Hi, I'm Bret with one 't'."
This was annoying, mostly because I hate redundancy it didn't make sense why anyone would waste precious time and ink spelling it Brett, and yet that seemed (and continues to seem) to be the "normal" way to spell it.
I still says that same sentence today, except now it's:
"Hi, I'm Bret with Wunntee."
Part 2 - Unlimited
I have always been over-the-top obsessed with efficiency. If taking 5 steps back before moving forward would save even one step in the long run, I take it every time. The reason is simple, our only real limitation in life is the number of seconds, minutes, hours, days, weeks, months, and years that each of us has to work with. By increasing my efficiency, I can decrease that limitation drastically.